To launch Lucozade’s sponsorship of the iconic MOBO Awards, we hosted coverage of the awards across their social channels.

We chose Black British influencers embedded in Black music culture as our hosts to ensure we remained authentic to the partnership. Posting up-to-date moments on TikTok and Instagram as they happened.

We leaned on Adeola Patrone to lead the interviews & catch talent, complemented by Mimi the Music Blogger who delved deeper into the music and provided the audience with context.

Channels // TikTok // Instagram // Twitter

Role // creative //