We launched PUMA’s biggest campaign to date with Afroman’s song ‘Because I Got High’ to land the truth - you won’t regret running because… it gets you high.

Based on the TVC, we created a series of extended solo vignettes in which we follow different runners, each chasing their own runner’s high. Each vignette is scored with its own reworked verse from the song. Blending culture and sport innit.

No paid spend, purely organic social with combined views of <2M.

Channels // Instagram //

Role // social creative lead //