I was given the gnarly task of turning Scottish Widows’ 2024 Women & Retirement 63-page report into a couple of TikToks to galvanise young women to beat the growing gender pay gap.

We used the evergreen trending format of handwritten signs (thanks Dude With Sign) to get our narrative across in a social-first way.

Also took over the Scottish Widows pensions hub on TikTok with education & tools on how to know when your gender plays a role and how to grow your pension pot.

With combined views of 31M and 30K likes on TikTok.

Channels // TikTok // Meta //

Role // creative //